Venue Edge Gets Your Fans Off The Couch And In Your Venue

Venue Edge Aligns Your Technology to Improve the Live Fan, Viewer, & Customer Experience at Your Venue & Beyond

Founded by former ESPN Creative Director and Director of Creative Technology David Saphirstein, Venue Edge draws on its extensive experience in sports production, technology, branding and sponsorship to help you improve fan interaction at stadiums and arenas around the country.

“David and the Venue Edge team helped us create the best fan experience we’ve had at our bowl games.”      
– Steve Hogan, CEO Florida Citrus Sports

Some of our Clients and Partners

See some of our Client Spotlights below:

Venue Edge partners with the Big West Conference to create a special and exciting atmosphere

“Given the sacrifices our student-athletes have made this season, we want to make sure the 2021Air Force Reserve Big West Basketball Championships presented by The Hawaiian Islands has the look and feel of a really big-time event. The team at Venue Edge have been a great partner in helping us create a first-rate experience digitally and throughout the venue.” – Dan Butterly, Big West Commissioner

Create an experience that elevates the event

Since 2001, the Big WestConference championships have been held in Anaheim, Calif. Unfortunately, due to the pandemic, the tournament was moved to Las Vegas, Nev., for the first time since 1995. Venue Edge created a new design look and animations for all of the
in-venue elements seen on the video and LED fascia boards throughout the arena. We also created elements seen through out the Mandalay Bay complex to promote the Big West Championships. The new design brought together the look and style of the city into the arena to create a big time look and feel.

Venue Edge creates excitement with a new look for the Mountain West Basketball Championships game presentation

“Venue Edge provides outstanding creative designs and animations that showcase the Mountain West and it’s member institutions."
- Javan Hedlund, Mountain West Conference Associate Commissioner, External Communications Strategy

Venue Edge continues its partnership with
the Mountain West

Venue Edge worked with the Mountain West to create a terrific experience for all student-athletes competing inside the venue and for fans following the tournament games over digital and social channels as spectators are not allowed to attend this year’s championships. The VE team updated video highlights, LED video boards and provided additional support to the conference. One of the few NCAA Division I conferences able to host a complete basketball tournament in 2020, the Mountain West, in partnership with Venue Edge, introduced a newly re-branded design and style featuring the city of Las Vegas in and around the arena.

Neutral site games can create a challenge in entertaining the fans since there is no home team specific content

"David and his Venue Edge team have been great partners in taking our fan experience and engagement to the next level."
- Matt Repchak, Senior Director of Marketing and Communications, Florida Citrus Sports

Year long support and partnership

David and Venue Edge works all year with Florida Citrus Sports in areas including:
• Identify and recommend new technology
• Produce in stadium show and game day production
• New sponsorship and activation development
• Produce marketing and sales videos
• Graphic design and animation
• Website design and development
• Main contact for ESPN and outside production partners

Venue Edge opens new stadium and creates
production workflow

"David has worked with our team since the opening of the stadium to develop workflows that maximize our resources to create an exciting in-stadium atmosphere. His experience and knowledge of the stadium and broadcast production process has been invaluable to our Club."  -Kevin Coulthart – VP Marketing, Orlando City Soccer Club

Get the most out of existing resources

We began working with Orlando City prior to the opening of Orlando City Stadium which is home to the Orlando City Soccer Club and the Orlando Pride. We developed and continue to refine the production workflow based on available resources. During the first season we created a system that both live streamed matches while delivering an exciting in stadium show without having to duplicate any equipment or crew.

Venue Edge works with Global Polo TV &
The US Polo Association to grow the sport of Polo

"David and his team partnered with GPTV to produce engaging content to help grow our presence within the polo community and to introduce the sport to new fans of the game.  He was always focused on being sure the content was in line with our strategies and goals. David worked closely with our in-house production team, mentoring and teaching as the season went on."
- Shannon Stilson, Assistant Vice President, Marketing, USPA Global Licensing, Inc.

Partner to create engaging content and make the team better

Venue Edge worked alongside the Global Polo TV marketing and production teams to create content for their OTT platform that would engage both experienced polo fans and introduce this amazing sport to a new audience. We also produced shows for CBS highlighting the US Open Polo Championship, the sports premier event. During this process we helped with determining what should air on the platform. David also mentored and trained the production staff.

Our Goals And What We Do

We begin by understanding your organization, your staff, and your fan base. Venue Edge will then analyze your current assets and existing resources to identify new opportunities.

Align your technology to improve fan interaction

We assess your current technology and look for ways to utilize it to improve the fan experience. We'll
also make recommendations on technology that will help you reach your goals.

Identify untapped & overlooked revenue streams

Many organizations are not utilizing their current resources to their full potential. An outside set of eyes
can help identify existing resources that can be used to create new revenue. We can help you identify new sponsors and assist in the sales effort.

Help reduce technology costs

Venue Edge will look for ways to align resources and technology to avoid redundancy. We can
also leverage our relationships to find possible savings.

Increase social & digital media fan engagement

Fan engagement doesn't just happen at the venue. We work with your team to
engage your fans all week long.

Create new sponsorship opportunities

Venue Edge will help you create new activations that will help attract new sponsors
while engaging your fans in a creative and innovative way.

Leverage current resources & relationships

Instead of looking for new resources and relationships we can find ways to
leverage what you already have in new creative ways that will also increase revenue.

Services and Capabilities

Graphics, Data, and Automation

We design and create graphic looks and elements, as well as creating automated stats pages, score bugs and other data management including social media aggregation.

  • Automated stats and graphic design
  • Automated score bugs and design
  • Branding, graphic design and animation

Content Development and Production Facilities

As a full service production company we produce everything from short in-stadium features to long form branding and sales pieces. We also supply mobile production facilities, directors/producers and crews, and consult on permanent build outs.

  • In stadium show development & production
  • Full mobile production rentals & coordination
  • Producer, director & full production crewing

New Technology Development

We aim to create technology to enhance the experience and bring what the fan expects at home to the stadium. This includes 1st & 10 lines and other virtual technology to help tell the story and generate new revenue streams.

  • Virtual 1st & 10 line with sponsor logo
  • Telestrator
  • Social media aggregator

Stadium TV Control

The FlexStream system supports multi-media content, creates custom channels, and inserts advertising on live broadcasts. Venue Edge offers system design and installation, graphic design and event management of the system.

  • Fan Concourse Viewing Systems
  • Custom Suite Channels
  • Private Broadcast Viewing

Web & Mobile Application Development

Today’s fan expectations are higher than ever. Our web, mobile, and expanded digital offerings put you in prime position to reach fans of all types. You will be able to drive active fan engagement on location, from their homes, and between events.

  • Mobile Video Streaming
  • Live Stats and Push Notifications
  • Custom Event Application Development
Who Is Venue Edge

Venue Edge Brings Experience and Expertise

We know what it takes to run the most successful events. Our flexible approach to multi-platform content delivery ensures you will meet every fans’ expectations.

We'll create a detailed report, providing specific recommendations where your organization can innovate and improve the fan experience, while identifying potential revenue opportunities. Venue Edge can then create and implement a customized plan for your organization.

Our Leadership

David Saphirstein

David started Venue Edge continuing a long career in the video production and sports industry, highlighted by senior level creative and technology management roles at ESPN. David has a proven track record for merging creativity and technology to engage viewers, fans and customers. He finds, introduces and recommends new technology and new revenue opportunities for his clients.

Prior to opening Venue Edge, David was ESPN’s Director of Creative Technology and launched ESPN’s Sports Lab based at Full Sail University in Orlando. He also led a team of engineers at the ESPN Innovation Lab at Walt Disney World developing innovative products to engage viewers and sports fans.

Charles H. Ogilvie Jr.

Chuck Ogilvie grew up in Winter Park, Florida, attended Winter Park High School and Mercer University, and has spent the last 42 years as an entrepreneur founding and working with existing companies. Many of these companies have been purchased by New York Stock Exchange corporations.

Chuck founded Designed Furniture Associates, Inc., a commercial office furniture dealership in 1984. He subsequently built the dealership into the number one Westinghouse Furniture Systems dealership nationally, in total volume, within five years. While owning DFA, Mr. Ogilvie served on the Westinghouse National Advisory Council for eight years and co-founded the National Independent Contract Dealer Council. During this time he was nominated twice for Central Florida “Entrepreneur of the Year” and was in the Orlando Magazine’s “Top 100 Companies” twice.

Eric Bartels

Eric has more than 20 years experience in the sports business industry. With a diverse background in marketing, communication and sales, he most enjoys developing strategic, customer-focused and revenue generating programs and campaigns and serving sports, media, and technology industry clients and organizations, including ESPN, the GolfChannel and the Orlando Magic.

A graduate of the Ohio University’s Sports Administration program, he also earned an undergraduate degree in Broadcast Journalism from East Carolina University.

Over the past 10 years,Eric has served on local and regional chapter boards, ranging from the AmericanMarketing Association to Young Life. He also serves as an university professor, in addition to serving as a consultant on select sports and technology business projects. 

Chris Pelczynski

Chris Pelczynski is a creative director who has spent over two decades in broadcast design; the majority of that time at ESPN in both Bristol, CT and Los Angeles, CA. At ESPN, Chris led the creative for some of ESPN's most well-known brands, including SportsCenter, NBA Countdown, NFL and SportsNation, as well as international programming. His work has been recognized with  9 Promax/Broadcast Design Association Awards and 2 Sports Emmy Awards. Chris holds a BFA in Graphic Design from Arizona State University.

Aaron Cohn

Aaron Cohn is a 20-year sales veteran with a track record of building long-term partnerships. During his career, he has personally contracted more than $100 million in revenue while leading a variety of sales teams to reach, and exceed, annual sales goals.

Cohn led the negotiations on the largest AAV deal in Pittsburgh Pirates' history and is also responsible for the naming rights deal for LECOM Park, formally McKechnie Field. He has secured partnerships with 16 Fortune 500 companies and has used cutting-edge technology to increase the value of deals while identifying new verticals.

Aaron is a graduate of Ohio University.